About Nikki

With over 10 years of experience in Marketing, Project Management, Communication, and Special Events, Nikki Williams is a seasoned professional dedicated to creating strategies that drive results and elevate brands. Her passion for understanding consumer behavior and crafting tailored marketing solutions has been the cornerstone of her successful career. Nikki’s curiosity about why consumers make purchasing decisions and how brand loyalty forms led her to pursue a Bachelor's and an MBA in Marketing, thereby solidifying her expertise in the field.

Career Experience

Throughout her diverse career, Nikki has worked across industries including Interior Design, Tech, Healthcare, Advertising, Retail, and Special Events. These experiences have helped her develop a well-rounded skill set that blends traditional marketing, digital strategies, event planning, and impactful communication. As a "hybrid marketer," Nikki provides clients with the full spectrum of marketing services, offering creative and strategic solutions to help them stand out in competitive markets.

N. Lash Marketing

In 2009, Nikki launched N. Lash Marketing, a company that reflects her passion for developing vibrant and meaningful business identities. With the tagline “Bringing Color to Your Vision,” N. Lash Marketing focuses on the artistry of branding, imagery, strategy, and communication to bring a client’s vision to life. To Nikki, "color" represents much more than a visual element—it’s about evoking emotion, culture, and connection, helping businesses define their unique promise and stand out from the competition.

Teaching & Empowering Others

Beyond consulting, Nikki also shares her knowledge as an Adjunct Professor at Lincoln University, teaching Entrepreneurship and Marketing. She is committed to empowering business owners by equipping them with the marketing tools and strategies they need to succeed and grow.

Philanthropy & Youth Development

A passionate advocate for youth development, Nikki is actively involved in philanthropy, serving as a Business Teacher for the YMCA - YAchievers Program and the Philadelphia Youth Network. She believes in inspiring the next generation of leaders and helping them realize their potential to contribute meaningfully to their communities and society.

What Sets Nikki Apart

With a blend of strategic insight, creativity, and a commitment to excellence, Nikki continues to guide businesses in achieving their marketing, communications, and event-planning goals. Her ability to fuse traditional marketing techniques with digital strategies and her expertise in special events ensures that each client’s brand stands out and leaves a lasting impact in their industry.